GoFAR was a 5-year campaign targeting major donors with a goal to raise $350 million. The campaign highlighted 5 goal areas and aligned with CRS’ Agency Strategy, a 13 year strategy campaign ending in 2030.

I worked under the direction of our Senior Brand Art Director to create all of the collateral for this project which included a 30-page campaign booklet, one pagers for each of the goal areas, stationary and email headers. I also worked closely with the web development vendor to ensure the website aligned with the printed campaign collateral.

gofar.crs.org/